About AFHA

A community built on respect, dignity, and the freedom to choose.

Americans for Healthcare Alternatives is a God-centered, freedom-focused, preventive healthcare ministry based in Rochester, New York.

A group of people sitting together around a table in conversation
Who we are

Neighbors, providers, and farmers, walking the same path.

As the world changes, more people are demanding alternative services. AFHA is a private ministerial association uniting trusted providers throughout New York State into an Allied Affiliates Network Directory.

That directory answers the questions our supporters ask most: Where can I go for ____? Who will respect my decision for ____? The providers we are uniting want you to live the healthiest life you can. They listen to your goals and direct you to options that fit your needs.

Our community has gathered in public meetings since December 2021, and holds workshops and summits for members and the wider community throughout the year.

What we stand for

Three commitments behind everything we do

The whole person

Respect, dignity, and ethical treatment of body, mind, and spirit, never just a set of symptoms.

Freedom of choice

Preventive therapies with true informed consent, offered without judgment, so the decision stays with you.

Root causes

Care that looks beneath the surface toward actual healing and a true harmony and equilibrium of the body's internal systems.

AFHA's Mission

Our mission is to create a God-centered environment of wellness that focuses on respect, dignity, and ethical treatment of the whole person; body, mind, and spirit. We believe in true freedom of choice and our highly valued professionals incorporate preventive therapies with true informed consent, without judgment.

AFHA's Vision

God-centered, freedom-focused, preventive healthcare ministry for all.

Our Goal

To open an Independent Wellness Center in Rochester, NY dedicated to reinventing healthcare, by blending traditional, integrative, and holistic medical practices.

Leadership

The people behind AFHA

AFHA is guided by a director and a board of trustees who volunteer their time to the mission.

PW

Pam Waterman

Director · Co-founder
DW

Dan Waterman

Co-founder · Trustee
Headshot of Jaimie Cole, AFHA Trustee

Jaimie Cole

Trustee · Technical Operations

Jaimie has been an AFHA board member since 2022. He brings technical knowledge and business operational skills to the team. His wife, Audrey, is an independent Norwex consultant.

MR

Marie Rock

Trustee
DF

Debra Fitts

Trustee

AFHA is just the messenger.

AFHA's Allied Affiliates Network Directory is a starting point for your health and wellness decisions. We highly encourage you to research any provider and their services as your first responsibility before scheduling an appointment, to ensure they are the right fit for your healthcare goals. AFHA cannot be held liable for any undesirable outcomes upon receiving services from AFHA's Allied Affiliates.

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